Results-driven Data Analyst transforming complex datasets into strategic business insights

6+ years of proven experience transforming complex datasets into strategic business insights that drive measurable results. Currently serving as Service Offering Manager at Lenovo North America while advancing my technical expertise through IBM's Data Analyst Professional Certificate program.

Quantified Business Impact:

Core Expertise: SQL (Window Functions, Complex Joins, Business Intelligence), Excel (Advanced), Tableau, Python (API Integration, pandas, SQLite), Google Analytics 4 API, Salesforce, MongoDB | End-to-End Data Pipelines | ETL Processes | Data Governance | Financial Analytics | Sales Performance Analytics | Customer Behavior Intelligence | Market Intelligence | Customer Segmentation & Lifetime Value | Churn Prediction & Retention Analytics | Cross-Industry Analysis (Technology, Insurance, Manufacturing) | Bilingual (English/Spanish) for international projects.

Featured Projects

Sales Performance Analytics Dashboard

Sales Performance Analytics Dashboard

End-to-End Data Pipeline: Complete sales performance analysis with real-time API data extraction, advanced SQL analytics, and business intelligence insights. Analyzed $589K+ sales volume across 30+ products, 30 customers, and 4 categories using progressive SQL complexity (basic → advanced).

Technologies: Python, SQL, DummyJSON API, SQLite, pandas

Business Impact: Customer segmentation, revenue optimization, product performance ranking, and lifetime value analysis with actionable recommendations.

Links: GitHub Repository | Dashboard Visualizations

Customer Behavior Analytics Dashboard

Customer Behavior Analytics Intelligence

Google Analytics 4 Powered Platform: Advanced customer intelligence using real-time GA4 BigQuery data. Features cohort retention analysis, behavioral segmentation, lifetime value optimization, churn prediction, and multi-touch attribution. Analyzed 5,000+ customers across multiple behavioral segments with predictive analytics.

Technologies: Google Analytics 4 API, SQL (BigQuery), Python, Advanced Analytics

Business Impact: Customer retention optimization, $180K churn risk identification, behavioral segmentation, and strategic intervention recommendations.

Links: GitHub Repository | Dashboard Visualizations

Market Intelligence Dashboard

Market Intelligence Dashboard

Real-Time Financial Analytics: Built comprehensive market intelligence platform analyzing $1.3 trillion in market cap across 15 technology companies. Features API integration, advanced SQL analytics, competitive analysis, and executive-level Tableau dashboards. 1,350+ data points processed with 100% collection success rate.

Technologies: Python, SQL, Alpha Vantage API, Tableau Public, SQLite

Links: Live Dashboard | Source Code

Real Estate Investment Analysis Dashboard

Real Estate Investment Analysis Platform

Comprehensive Investment Intelligence: Advanced real estate investment analysis with multi-factor scoring algorithm, interactive dashboard visualizations, and ROI calculations. Analyzed 242 properties across 12 markets using progressive SQL complexity and financial modeling. Features investment scoring, risk assessment, market intelligence, and comprehensive dashboard with 6 analytical charts.

Technologies: Python, Advanced SQL, SQLite, matplotlib, seaborn, RentCast API, Data Visualization

Dashboard Features: Price distribution analysis, ROI vs Cap Rate correlation, cash flow analysis, market trends, geographic distribution, and investment opportunity scoring with actionable buy/consider/avoid recommendations.

Links: GitHub Repository | Interactive Dashboards

Get In Touch

I'm always interested in new opportunities and collaborations in data analytics. Whether you have a project in mind or just want to discuss data analysis, I'd love to hear from you.